Do you believe you should get everything you need from a healthy diet?
To be fair, we should be able to! We didn’t always have supplements.
But what else didn’t we always have?
An industrialised, polluted planet, where farming and food production is increasingly controlled by global corporations.
Nutrient Depletion in Modern Food
Our food today, while abundant, often lacks the nutrient density it once had.
Factors such as intensive farming practices, soil depletion, and long transportation times from farm to table can lead to diminished nutrient content.
Even if we strive to maintain a balanced diet, it can be challenging to obtain optimal amounts of vitamins, minerals, and other essential nutrients our bodies need.
Increased Nutrient Demands
The demands of modern life, characterised by hectic schedules, high-stress levels, and exposure to environmental pollutants, place additional strain on our bodies and increase our nutrient requirements.
For example, chronic stress can deplete our bodies of essential nutrients like magnesium and B vitamins, which are crucial for energy production and stress management.
And exposure to pollutants in the air, water, and food can increase our need for antioxidants to combat oxidative stress and support our immune system.
Individual Variations in Nutrient Needs
Each person's nutritional needs are unique and vary based on factors such as age, gender, genetics, lifestyle, and health status.
We may require supplementation to ensure optimal nutrient intake.
For example, pregnant women, athletes, vegetarians or vegans, and those with medical conditions may need targeted supplementation to address specific nutrient deficiencies or support increased nutritional demands.
Bioavailability and Absorption
Even when we consume nutrient-rich foods, our bodies may not fully absorb all the nutrients present.
Factors such as poor digestion, certain medications, and age-related changes in nutrient absorption can impact the bioavailability of nutrients from food.
Supplements can help here, but the same issues with absorption could apply. So it’s essential to choose high-quality supplements formulated with bioavailable forms of nutrients that enhance absorption and ensure that our bodies receive the essential vitamins, minerals, and other nutrients they need to function optimally.
Supplementation as a Complement to Healthy Eating
Nutrition supplements shouldn’t be viewed as a get out of jail free card, allowing us to eat all the junk.
With the modern environment increasing our nutrition needs, we need to eat the best quality food possible, but supplements complement this and help fill nutritional gaps.
Especially during times of increased stress, illness, or when dietary restrictions limit food choices.
Smart Supplements for Busy People
City Survivor supplements are designed to meet the common nutrient needs of your busy life. Our 4 stackable supplements are safe to combine according to your personal needs.
Every nutrient is chosen for quality, to be well absorbed and effective.
We also select and supply essential nutrition from partner brands, including omega 3 oil that’s independently tested for purity, so you don't have to worry rancid or mercury laden oils.
Recommended foundation nutrition
These daily supplements are a good starting point to help cover any nutrient gaps.
Please bear in mind that in the UK it's common to see deficiencies in nutrients including Vitamin D and Iron. Were you deficient, you'd need higher supplementary doses than could be safely included in a multivitamin. So, if you have any health concerns, always consult your doctor.