A bit of a brand introduction

We all have a nerdy knowledge area (what’s yours?) and mine is supplements. My brain’s stuffed with info about nutrient types and their uses, but for normal people, walking into a health food shop and seeing a wall of supplements is baffling. How do you know what’s right for you and which are worth the money? I have 4 ideas about that:

You get what you pay for

I bought a cardigan from Primark, and it cost £6! Totes amazed didn’t even bother trying it on. Well. Although it’s not supposed to be ¾ sleeves, I can see 3 inches of wrist.

I imagine, when people say “but Primark has them for £6”, the retailers of real wool full-sized cardigans feel the way health food shop workers do when people say “but I could buy it in Boots for £3”.

For City Survivor, I refuse to compromise on ingredient quality no matter the cost. At one point this caused production to be delayed by several months because when I discovered issues with Vitamin K2 stability, I waited until we could get a (much more expensive, of course!) version that’s micro-encapsulated. Wouldn’t you rather pay a little more and know that you’re getting the K2 you’re paying for? Other multivitamins using standard K2 have shown in tests to have little to no K2 left after a few months because it degrades when combined with alkaline things like calcium. So, compare Pollution Protection to a supermarket variety and we might fall out ;)

Excipients = less of what you’re paying for

Mass-produced tablets and capsules contain some non-active ingredients - known as excipients - used as bulking agents (to form the tablet or where active ingredients are too few to fill the capsule) and flow agents (to keep ingredients running through machinery).

City Survivor capsules are made without adding excipients. My formulas are packed full of active ingredients using an improved machinery process - that involves humans! - which allows the capsules to be filled without flow agents. I wanted to pack so much good stuff into Pollution Protection, it was impossible to squish it all in. Some difficult decisions had to be made, but the alternative was making you take 4 per day which might cause people to riot. Or, you know, not buy them. Anyway, I’ve never needed bulking agents!

Do you look for ethical business choices?

As I write this, I’m scoffing a Nakd bar with my coffee. It’s both vegan and made in the UK but on the other hand, it’s individually wrapped…..so fair to say I’m not a perfect eco-warrior champion best person in the world yet.  But, like you, I’m trying to be better. When creating City Survivor I refused to use plastic pill bottles (partly because they’re so ugly, but mainly to care for the turtles). Aluminium seemed ideal: endlessly recyclable and doesn’t get smashed in the post…..so why don’t more people use it, I wondered? Because making eco-choices is expensive! They’re made especially for me, which of course costs a buttload more than off the shelf plastic.

Similarly, I decided to send parcels in boxes with paper stuffing. Yep! More expensive than plastic postbags. If you ever receive a parcel in plastic, please tell me - sometimes the post fairies get too busy and forget to use boxes.

Luckily, I’m right on time for a consumer view shift with this: half of us in the UK are willing to pay more to reduce plastic packaging.

Local means a softer footprint

Tins, supplements, boxes and labels are all made in the UK, so we’re keeping down air miles too! Plus my London stockist, Rivers’ Remedies, specialises in British brands - reducing environmental impact by supporting locally manufactured products. I’m also happy to report that the factory and my home office are run on 100% renewable energy!

So now you know a little more about why City Survivor is both good for you AND worth your money, hop over and visit me in the shop. Please do share your comments below and if you need any help with nutrition and supplements EMAIL ME I love hearing from you.


Photo by T. Chick McClure on Unsplash